What Is LA Times Wine Club?

Los Angeles Times and Firstleaf have partnered to bring you the LA Times Wine Club.

Prospective members are invited to take an introductory quiz. We use this quiz to select the first set of wines, which are calibrated to your palate. The algorithm searches our inventory and matches wines that resonate with your unique tasting profile. With every piece of feedback, your profile is updated so that the club shipments evolve with your palate. Firstleaf guarantees satisfaction for every bottle shipped, and will issue a credit for any bottle you don't like.

We use member feedback and a series of patent-pending algorithms to choose the best wines for your individual palate on every shipment. Each month we ship tens of thousands of combinations to our members. The quality of the wine coming from our winemaking team is exceptional. Our wines have won over 2,600 awards across several industry-leading competitions! You can view all of our award winners here. You can also view all of our wines in our Wine Store.

If you have any questions, feel free to reach out to Firstleaf at service@firstleaf.com. We’re more than happy to help!